Lifestyle Retail

December 18, 2014

Principal Phil Schoutrop has recently completely a series of presentations on the global emergence of Lifestyle Retailing.  Phil’s study of lifestyle centres across Europe, the USA and Asia has enabled him to define the key elements of this new type of centre. His presentation covers mixing uses such as residential and commercial with retail, creative precincting, the quality and growth of food & beverage, the absence of traditional anchors in shopping centres of the future, multi-channel retailing, and developing unique selling points to win customers in an era of showrooming. 

Phil has addressed the Large Format Retailers’ Association, Dexus, QIC Global Real Estate, AMP, Stockland, Federation and Lend Lease. He will continue his presentations in 2015.

Galada Community Centre, Vic.

December 18, 2014

The new Galada Community Centre is part of the Aurora Town Centre development by Places Victoria for Whittlesea Council. The project sits at the heart of the Town Centre and has been designed to reflect its residential context. Roofs are pitched and are punctuated with skylights. Decorative glazed brickwork creates an interesting face to the main street facade, while the west facade features tree mosaic motif in anticipation of the mature landscape in years to come. 

The Community Centre comprises:

  • A community hall with a commercial kitchen able to cater for 300;
  • Three kindergarten rooms and a playground;
  • Two maternal and child health consulting rooms and a program room;
  • Two multi-purpose meeting rooms;
  • A community lounge with computer access and reading alcove;
  • Two planned activity group rooms for older adults, with kitchen attached; and
  • Car parking

Galada Community Centre was completed in November 2014 and will open to the community in February 2015.  Tai Chau led our project team.

Emporium Melbourne, Vic

December 18, 2014

Emporium Melbourne has taken Melbourne by storm since its opening earlier this year. The centre had more than 5 million customer visits in its first four months and has been very positively received by retailers and customers, with strong sales and traffic numbers to date.

Artichoke design magazine describes Emporium Melbourne as both “a model of classic retail planning” that “in many ways, turns that model on its head” and is in “no way like a suburban shopping mall”. We think of it as a Melbourne-centric, CBD lifestyle centre, where traditional retail anchors have been replaced by flagship stores from global brands Uniqlo and Top Shop, headlining precincts offering other strong overseas and local brands new to Melbourne.

The retail offer is complemented by a high quality Food and Beverage precinct, the Café Court, with quality menus from new international and new local brands and seating for 1100 patrons. No fast food here; this is the “master chef” effect, where the act of dining is now as important as shopping and the offer is more restaurant-like in its quality.

The design provides a great balance between retention of heritage facades and new built form. Modern retail frontages have been created at the eastern end of the development and showcase the major new tenants. The use of laneways delivers pedestrian connections through a number of arcades that were previously service lanes with no connection to Lonsdale Street, and there are strong connections to Myer, David Jones and Melbourne Central.

Emporium Melbourne is the final piece in Melbourne’s strongest retail precinct, extending from Bourke Street to LaTrobe, and from Elizabeth Street to Swanston. The project opened in stages from April 2014. The Buchan Group was responsible for Architecture, Retail Planning and Integration of Interior Designs.

Project Profile

Directions 33

Directions 33

December 2014 // Download PDF // 446KB

The Emerald, Melbourne | Realm, Ringwood | Emporium Melbourne | News & Awards | Appointments 2014