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Legoland completes latest stage of Chadstone’s entertainment evolution

The Southern Hemisphere’s first Legoland Discovery Centre recently opened its doors at Chadstone, unveiling the latest drawcard for the retail and entertainment mecca.

The $12 million Lego centre by Merlin Entertainments features a four-dimensional cinema, a detailed model of Melbourne, interactive rides and more than two million Lego bricks. 

The centre’s opening follows the October launch of two new dining precincts and a Hoyts digital cinema complex, along with over 100 new retailers and a Tesla Motors dealership as part of Chadstone’s $660 million Stage 40 revamp. 

The Buchan Group worked in collaboration with Vicinity Centres, The Gandel Group and CallisonRTKL to deliver the centre’s latest redevelopment and is thrilled to be part of another significant chapter in the centre’s entertainment evolution.

“We are extremely proud to have been involved in the Stage 40 redevelopment and the new entertainment and lifestyle concepts it has introduced,” said Principal Andrew Mackenzie.

“In the 30 plus years Buchan has worked on Chadstone, the changing face of retail has seen social experiences become just as vital as the retail offer, and the centre has embraced this in spectacular fashion. 

“Legoland and the wider entertainment precinct have reimagined the leisure and lifestyle offer of Australian shopping centres.”

Legoland is expected to attract more than 22 million visitors this year alone, building upon the already significant foot traffic to the centre.