A $100 million-plus upgrade of Homebush’s Direct Factory Outlet (DFO) and the new Homemaker component has opened, with a new interconnected layout with a new large format retail level and food court precinct, spanning a total site area of 17,400m².
The upgrade was planned by The Buchan Group for CFS Retail Property Trust Group (CFX) to fit the needs of the outlet’s tenancy mix and to create a customer-orientated shopping and leisure destination. The project included architecture, interior design, branding, environmental graphics design and signage.
The new layout allows customers to be directed through retail and breakout zones while providing outdoor views of parks, sky and natural light, enhancing the overall customer shopping experience. There are five vertically integrated levels of shopping and parking, with two food courts.
The design concept uses materials and an architectural language that reinforce the centre’s modern factory outlet concept and identity. Contemporary yet industrial colours were chosen for the specialty retail and new homemaker component and complement the existing DFO level and offering to customers. Polished silver shopfronts for the Premium Mall take the retail character to a new level, which is further enhanced by the mall’s central skylight and a vertical glass box at the northern end of the complex that floods the food precincts with natural light.
Sustainable features such as the centre’s open warehouse space, limited ceiling features and shared mechanical systems, use less energy than traditional retail malls. In the car park, carbon dioxide sensors have been installed to monitor the building’s air quality output. Reconfiguration and expansion of parking has improved traffic flow, and there is a new 800-plus car park directly underneath the retail offer.
Principal Anthony Palamara and Senior Associate Malou Ellis led the project team.