The design for the fitout of Myer Melbourne skillfully maximises the selling space and showcases exclusive brands in a world class retail environment that invites shoppers to explore and to enjoy the experience. The redevelopment is the first total refurbishment in the store’s 100-year history.
The development consolidated the store into one building and took the previous total floor space of 100 000m² to 45 000m², which is all selling space. Support staff and back-of-house operations were reduced, giving a clear selling space on each level. A void at the centre of the store creates a sense of openness and the resulting natural light is an important element in creating the store’s fresh ambience.