The nature of retail has shifted in response to the evolving needs of consumers, with experiential design and thoughtful placemaking essential to drawing in foot traffic and keeping consumers engaged.
Recently Buchan Shanghai Studio Manager Vincent Chi spoke to attendees at the 10th Annual China Commercial Real Estate Innovation Summit to discuss the importance of placemaking in retail. Drawing upon the success of Raffles City Changning and Raffles City Chongqing, Vincent showcased how contemporary retail can captivate consumers using experiences – not transactions – as key drivers of design.
