Taking care

Bolton Clarke Brisbane, Australia

Bolton Clarke

Brisbane, Australia

Overview

A spirited rebrand across 47 residential villages and RSL/RNDS service hubs across Australia, evolves a traditional aged care brand for Bolton Clarke.

Recognising the opportunity to transform seniors living environments, the Brand Experience team created a design aesthetic akin to a holiday resort with support and comfort for residents and families at its core. Curved forms and bright colours are applied in the wayfinding approach evoking a relaxed, fresh and friendly ambience.

To ensure a seamless transition from the design phases through to the installation stage, this project was undertaken in collaboration with ASG Group who supported the Buchan team’s vision.

Overview

  • Client /Bolton Clarke
  • Discipline /BX
  • Sector /Residential
  • Region /Australia
  • Status /completed
  • Team / John McCrystal